Marketing Communications Specialist

Raleigh, NC



In this role, you will develop content and apply marketing skills to drive awareness and use of Silbo’s mobile app and sports official management platform. As a Marketing Communications Specialist, you’ll need to have solid writing skills and the ability to target communications to both B2B and B2C audiences. This role has an annual salary of $35,000-$45,000 and reports to the Marketing Director.

Duties & Responsibilities

  • Write and design blog posts, press releases, marketing emails, social media posts, flyers, sales collateral, and website content.
  • Provide marketing communications support to help build the brand, generate qualified sales leads, drive app downloads, and activate and retain sports officials.
  • Manage email campaigns including designing layouts, selecting audiences, and planning cadences.
  • Create and manage social media content, including social media posts and paid social ads.
  • Manage and track activities while providing status updates for ongoing projects.
  • Contribute to the execution and development of marketing strategy.


Background & Experience

  • 1-3 year(s) of experience working in a marketing communications or related role.
  • Excellent writing, communication, and organizational skills.
  • Ability to manage multiple projects at once.
  • Familiarity with Microsoft Office Suite, Google Drive components (Docs, Sheets, Slides, etc.), and standard productivity tools.
  • Comfortable with a wide variety of technologies and ability to learn new tools quickly.


Bonus Qualifications

  • Graphic design skills.
  • Paid search, display, and/or social advertising experience including writing and designing ads, campaign management and optimization, results tracking, and reporting.
  • Experience using Hubspot (or a similar platform) including designing emails, setting up marketing automation, and developing landing pages.
  • Experience collecting and analyzing data to learn what is and isn’t working and improve future results.
  • Experience planning and coordinating events.
  • Experience attending trade shows and conferences as a sponsor/exhibitor.
  • Experiencing updating and editing WordPress websites.
  • SEO knowledge.

Apply For This Job

Email the following to with the subject line: Job Application – Marketing Communications Specialist.

  • Your resume.
  • A brief explanation of why you’re interested in working for Silbo and how your skills and experience make you the right person for this role.
  • 2-3 writing samples that showcase your ability to write varying types of content (blog posts, press releases, marketing emails, social media posts, flyers, sales collateral, website content, etc.).